We all have at least one bio in our life, probably more.  And chances are, that lil sucker could be working harder for you.

There’s a bizarre convention in B2B service world where we don’t talk about pricing up front. But it’s BS. It’s time it stopped. And I’m here to help.

This is what I’d do to market myself if I was starting as a brand-new baby consultant today.

Upgrade your site and grow your business with this step-by-step guide to landing pages that sell.

30 days of April. 30 LinkedIn stories. You in? #linkedinstorychallenge

Answer these questions to build yourself a customer avatar that connects your understanding of your client to the services you offer.

I thought it was high time I debunked some epic codswallop around the use of the swears when you’re wearing your business socks.

Discover the two main barriers that hold people back from posting content on social media, and blow those obstacles up.

How you communicate sets the vibe for how people relate to you. So don’t be holding folks at arms length with old school corporate woffle, jargon, and tortured prose.

Business stories you can tell to attract your crowd, convince them you know your shit, and convert them into loyal clients.

I built a six-figure writing consultancy in under two years without making a single sales call. And the only marketing channel I used was LinkedIn. Here’s how I did it.

2022 was year three running my business … the year I got fired from a job, got confident to the point of being too cocky, yet simultaneously played it too safe. It’s also the year I ran out of steam and realised the importance of purpose. This article shares the things I learned along the way.

Using content to grow your business is a fantastic strategy. Especially if you’re not so keen on cold calling but you do like having lots of great work and making a decent living.

When I started my business back in March 2020, I promised to share the story, warts, wonders and all. It’s mainly a record for me, but other consultants have been kind enough to say that they find this transparency handy too. So, here’s what worked and what didn’t in year two of consultant life.

If your content marketing has been a bit hit and miss, not the source of leads and love that you hoped, it’s probably because you haven’t got yourself a solid plan underpinning your content efforts. Read on for a simple five step content strategy refresher for consultants, coaches and freelancers.

Improve your revenue with this guide to the 10 essentials of sales pages for consultants, coaches and freelancers, packed with examples of top perfoming sales page copy.

Your homepage is the most important page on your site. Discover the five success factors for an irresistible homepage for consultants, coaches and freelancers.

Plan and write a simple site, that ticks your client’s informational needs, adds value to their lives, and helps them build a relationship with you.

Today, most potential clients meet your website before they meet you. So, it’d better make a damn good first impression.

Case studies kick arse from a business development perspective because they’re a triple banger.

I’m a year into freelance life, helping consultants pimp their websites to be bad ass new business machines and create content that’s their best salesperson. I promised to do this transparently, sharing what I learn as I go. Partly as a resource, partly as a record.

To all the newly fledged consultants and coaches out there. Welcome to the best thing you ever did. You may not have chosen the time or the manner of your leap into being a solopreneur. Sometimes things happen to us that are beyond our control. But it’s what you do afterwards that matters.

Your UVP sums up why someone should choose you, over all the other consultants out there doing the same thing. It’s like a tagline with teeth, and it’s a powerful tool in your marketing arsenal.