Stories about writing projects

In the words of the glorious humans who hire me to make their websites and content more magnetic.

Case studies
Website copy & content for Abley
Website copy & content for Abley
LinkedIn ghost writing for Ulrika Brunner
LinkedIn ghost writing for Ulrika Brunner
New web copy for sales coach Ian Cartwright
New web copy for sales coach Ian Cartwright
LinkedIn ghost writing for NZ’s #1 speaker coach
LinkedIn ghost writing for NZ’s #1 speaker coach

Free content resources for coaches & consultants in DIY mode

Featured
How's that bio working for you?
How's that bio working for you?

We all have at least one bio in our life, probably more.  And chances are, that lil sucker could be working harder for you.

How to get the gold in a client interview
How to get the gold in a client interview

Here’s how to nail your client interviews. A guide by a writer who does hundreds of interviews a year (that’s me).

How to add pricing to your site
How to add pricing to your site

There’s a bizarre convention in B2B service world where we don’t talk about pricing up front. But it’s BS. It’s time it stopped. And I’m here to help.

How to build a personal brand that pays from scratch
How to build a personal brand that pays from scratch

This is what I’d do to market myself if I was starting as a brand-new baby consultant today.

Build yourself a digital salesperson  
Build yourself a digital salesperson  

Upgrade your site and grow your business with this step-by-step guide to landing pages that sell.

LinkedIn Story Challenge 2023
LinkedIn Story Challenge 2023

30 days of April. 30 LinkedIn stories. You in? #linkedinstorychallenge

Build yourself a customer avatar
Build yourself a customer avatar

Answer these questions to build yourself a customer avatar that connects your understanding of your client to the services you offer.

In praise of the profane
In praise of the profane

I thought it was high time I debunked some epic codswallop around the use of the swears when you’re wearing your business socks.

Blitzing those social content creation barriers
Blitzing those social content creation barriers

Discover the two main barriers that hold people back from posting content on social media, and blow those obstacles up.

The new professionalism – or how princes disappoint
The new professionalism – or how princes disappoint

How you communicate sets the vibe for how people relate to you. So don’t be holding folks at arms length with old school corporate woffle, jargon, and tortured prose.