Case Studies & Blog Posts
Case studies
So how important are case studies? Well, if you sell B2B, they’re crucial. The 2018 Content Preferences Survey Report said 79% of B2B buyers read case studies before a purchase.
Case studies are so powerful because they combine proof that you deliver, with insights into your process, all wrapped up in an easy to read story format. Well that’s if you do them right, of course.
I specialise in writing compelling case studies for consultants and creative service providers. I’ve written case studies for Abley, Barrer & Co., Weave Digital Studio, Mainz Digital, TimeZoneOne, Brown Bread and a bunch more fabulous businesses besides.
Your case study process
We’ll do a discovery interview together to clarify the goals for your case study project. We’ll look at what you’re trying to achieve with your case studies, who you’re trying to attract, how you’ll use them in your marketing, and which clients you’ll feature.
Then I’ll get you to outline your take on each project.
Why did your client approach you? What problem did they ask you to solve?
How did the project go? Key milestones? Challenges? Learnings?
What results did you deliver? What feedback did you receive?
Next, I interview your client and ask them four things:
Why did they approach you? How were they feeling before working with you?
How did the project go? Key milestones? Challenges? Learnings? Feelings?
What were their most valuable outcomes? How did they feel after? What was the response from their community? What are they most excited about?
If someone were on the fence about working with you, what would they say to them?
Then once I have both sides of the story, I write your case study. A powerful case study has six elements.
Hook. A headline that makes people curious enough to read on.
Pain. Start with a story about the problem you had to solve. Introduce your client as the hero of your tale.
Process. Explain how you made your client’s problem go away.
Reward. Metrics that prove success. The results you delivered. How your client felt when the pain was gone.
Proof. Your clients’ own testimonial about the project.
CTA. Recap the problem you solved. Tell people how to get similar results.
Your case study investment
Each case study costs $450 + GST
This includes:
Discovery interview with you.
Interview with your client.
Transcription of client case study interview.
Copywriting your case study.
Once you’ve got your case study, you can use that magnetic little sucker everywhere. On your website, in your e-marketing, in proposals, on social media, or in your pitch deck. You get massive return on investment from each case study I create.
P.S. You might have noticed that I don’t have any case studies on this site myself (yet). This is a massive case of builder’s houseitis folks. Do as I say, not as I do. Case studies kick arse for closing deals.
“Lizzie really took the time to listen, learn and ask questions about our brand. She has such a flair for writing, and what she provided us was completely customised to our audience and supported our goals. It was really worth the time and money we spent and we got back so much.
Lizzie went above and beyond our expectations, and was so accommodating to our needs. Her support along with her professionalism made the whole process easy. We learnt a lot and I can’t wait to work with her again.”
Blog posts
Let’s lay it out there. All consultants, creative service providers and coaches need to blog regularly.
You blog to serve your clients. You blog to show you know your stuff. You blog to build trust and rapport. You blog to grow your organic reach. But the bottom line is that you blog because it grows your business.
I went and snagged a few 2020 blog stats for you.
B2B marketers who blog get 67% more leads than those who don’t.
Websites with a blog have 434% more indexed pages.
Businesses who blog get 97% more links to their websites.
We all want some of that jam, right?
The other beauty of the old blog is that you can use your posts to drive your content marketing. A good juicy post can be sliced up into at least a week of social posts and an e-newsletter.
But what if you haven’t got time to blog? Or you’re just not that into writing? Well that’s where I come in. I can blog for you and it will be great.
Your blog writing investment
Each 800-1,000-word blog post costs $350 + GST
This includes:
A discovery interview with you.
Research.
Writing the article.
This assumes that you have a plan for your blog and know the topics you want me to write on. If you don’t have a clear content marketing strategy, I can help with that too.
If you’d like a quote for a longer blog post or a lead magnet get in touch.
“Asking Lizzie to write our crowdfunding resources was a no-brainer. She delivers complex ideas in an approachable, engaging manner. The return on investment has been significant. If you want your business’ content to have a clear tone, engaging energy, and strong message, I recommend you hire Lizzie. Lizzie words work as hard as she does.”